BCCI’s Cash Cow Cricket Ignores India's Pain , Only Money Matters

Look, cricket’s supposed to be this unifying force, right? The sport that brings us together, gets us screaming at the TV, and makes us feel alive. But right now, with the India-Pakistan Asia Cup match set for September 14, 2025, in Dubai, it’s doing the exact opposite. It’s tearing us apart, and honestly, it’s hard to stomach. The wounds from the Pahalgam terror attack on April 22, where 26 innocent lives were ripped away, are still raw. Families are grieving, saying “our tears haven’t dried,” and yet, here we are, hyping up a cricket match like nothing happened. It feels wrong. It feels like a betrayal.

The Board of Control for Cricket in India (BCCI) is catching major heat, and they deserve it. Fans are flooding social media with hashtags like #BoycottAsiaCup and #DefeatPakInEveryField, begging for the match to be canceled. They’re not just upset—they’re furious. “How can you play cricket with a country that sponsors terror?” one X post screamed. Another called it a “disgrace” to even consider this game while Operation Sindoor, India’s response to the attack, is still ongoing. People aren’t just talking about a game here; they’re talking about respect, about honoring the victims, about standing up for what’s right.

And it’s not just fans. Politicians like Asaduddin Owaisi and Samajwadi Party leaders are stepping in, saying this match is “shameless.” Owaisi put it bluntly in Parliament: “My conscience doesn’t allow me to watch.” Former cricketers like Shreevats Goswami are even urging India to forfeit the game, saying the whole nation will be angry if it goes ahead. When even the players and leaders are this torn, you know it’s not just about cricket anymore.

But let’s call it what it is: money. The BCCI and the Asian Cricket Council (ACC) know an India-Pakistan match is a cash cow. It’s a guaranteed viewership bonanza, with sponsors lining up and broadcasters like Sony Sports already dropping promos featuring stars like Suryakumar Yadav and Shaheen Afridi. Meanwhile, fans are out here feeling like the BCCI’s choosing dollars over dignity. One X user put it perfectly: “This is about funding the PCB, who’ll turn around and use it against us.” It’s hard to argue when you see the glitzy promos rolling out while families in Pahalgam are still mourning.

There’s so much more at stake than a cricket score. The Pahalgam attack wasn’t just a headline—it was lives lost, families shattered, and a nation shaken. India’s been clear: no bilateral ties with Pakistan, no trade, no open airspace. So why are we shaking hands on a cricket field? It’s not about sportsmanship; it’s about principle. Playing this match feels like saying it’s okay to move on, like we can just ignore the pain and the bloodshed. That’s not unity that’s turning a blind eye.

The fans aren’t wrong to be mad. They’re not wrong to demand better. Cricket’s supposed to lift us up, not make us feel like we’re selling out. The BCCI needs to listen, not just to the money, but to the heart of a nation that’s still hurting. Cancel the match. Show some morals. Because right now, it’s not just a game it’s a question of what we stand for.